Bowflex promotes its Bowflex JRNY Digital Fitness Platform in new commercial, highlighting that, when you feel powerful you feel empowered, too.
The spot features a young woman who, during a workout with Bowflex With JRNY, wonders what else she can do if she is this strong.
She is then shown fencing and impressing her two opponents with her swordplay, running up a tree to save a cat and playing professional tennis.
“Powerful is empowering” an onscreen line reads at the end of the commercial, which is scored by the 2021 song “J’aime La Vie” by Anton Louis Jr.
During the brand’s ongoing New Year Sale, customers can save $100 on the adjustable 552 dumbbells, $400 on a Treadmill 10 (free shipping and machine mat are also included), $200 on a C6 Bike (free shipping and machine mat are also included), and up to $400 on a Max Trainer (free shipping and machine mat are also included).