ASDA highlights that “Life Tastes Better in Full Colour” in its latest advert, which promotes some of the retailer’s new deals.
The spot features a group of people entering an ASDA supermarket and having their gray outfits turning into colorful ones after touching some of the fruits and vegetables they find. A green apple helps a man’s gray clothes turn green, a woman’s outfit becomes all orange as she passes by the carrots basket, and another woman who touches a tomato has her garments turning red. The voiceover urges viewers to brighten their basket and try ASDA’s delicious fruit and veg, which is “quality checked and specially chosen for flavour and freshness”.
The advert, which carries the tagline “Get the ASDA price feeling,” also informs that consumers can now get two for two pounds on packs of sweet and juicy medium oranges, ASDA sweet and bursting blueberries, and ASDA refreshing and sweet seedless red and green grapes (400g).
