Applebee’s has released a new ad, which aims to advertise the restaurant chain as a neighborhood bar and grill where you find a family-friendly environment.
Titled “Here’s to The Regulars,” the spot features a real-life group of Pittsburgh friends, including Markeea “Keea” Hart, Bradley Hill, Danielle “INEZ” Walker, Mia Marshall, and Janita Kilgore, at an Applebee’s location in Swissvale. Firefighters, families, and youth sports teams, among others, make appearances in the ad, which is set to the theme from the sitcom Cheers, the 1983 song Where Everybody Knows Your Name, also credited as “Theme from Cheers (Where Everybody Knows Your Name)”, by Gary Portnoy.
At the end of the video, the tagline “Here’s to The Regulars. We wouldn’t be here without you.” flashes across the screen.