Apple has released a new commercial to tout its iPhone 13. This time, the ad focuses on the phone’s durability due to the Ceramic Shield, which is tougher than any smartphone glass.
The 30-second spot, titled “Run Baby Run,” features a toddler running around the house with his mom’s iPhone 13 in his hands. Along the “journey”, the phone becomes subject to all kinds of “challenges” – from being dragged against the balusters, thrown in the sink, and dropped on the floor. Luckily, his mother doesn’t need to worry because the smartphone is “toddler resistant” thanks to the Ceramic Shield.
Serving as soundtrack is the newest single from Leikeli47, titled Chitty Bang and released earlier this month, on January 4, 2022.
Previous ads for the iPhone 13, one of which featured two detectives in a car focused on the camera capabilities, including the Cinematic Mode, Advanced Low Light Performance, and more. The brand’s Christmas commercial has been shot entirely on iPhone 13 Pro. Oscar nominees directors Jason Reitman and Ivan Reitman used features like Cinematic mode, which makes videos look like they were created using much more specialist cameras, macro video, and advanced low light performance to create the brand’s holiday ad, which tells the story of a girl who saves a little snowman and takes care of it for an entire year.
Featuring a durable flat-edge design and Super Retina XDR display, the waterproof smartphone is available in five color options, including Blue finish, Midnight finish, Starlight Finish, and New Product Red finish and Pink finish.