Mayhem is back. This time, on an exercise bike. Allstate’s havoc-wreaking spokesman, played by Dean Winters since 2010, says he is a fancy exercise bike noobie and he’s gone from zero to obsessed in three days.
He also mentions that, after riding twelve miles to nowhere, he’s taking a detour. Unfortunately for the living room door, that detour is right into it. Mayhem breaks it, turning it to pieces, and warns you that, if you don’t have the right home insurance coverage, you could be working out a way to pay for that kind of damage yourself.
The commercial ends with the voiceover urging viewers to “Get Allstate and be better protected from Mayhem for a whole lot less”.
Created by Leo Burnett Worldwide, the advertising character clad in a black suit, white dress shirt, and black necktie became, in February 2011, the most-recognized insurance advertising character behind the Geico gecko and Flo from Progressive Insurance. In 2019, Winters shared the screen with Tina Fey in a series of ads promoting the Drivewise app. Fey became, thus, the first celebrity to be featured in the Mayhem campaign. The insurance company is also known for its collaboration with Dennis Haysbert for its ad campaigns.