Toyota continues its holiday campaign with a new installment, highlighting that, when we come together, there’s nothing we can’t do.
The 60-second spot features a girl who rallies a small town to help rebuild a local bookstore called “Sam’s Books” and destroyed by a fire. The child is shown distributing fliers across the town and collecting books which she eventually takes to Sam, an old man who used to own the bookstore. Her dad, played by actor Brian King, also shows up with his Toyota Toyota Tundra filled with donated books. Deeply impressed by the girl and community’s effort, the bookstore owner thanks everyone almost in tears.
The song used in the ad is the 2019 single Rainbow by American country music artist Kacey Musgraves, from her third studio album, “Golden Hour”.
The commercial has been filmed in the historic Woodstock Square in Illinois, where the shop “My Little Bow Peeps Shop” has been completely converted to “Sam’s Books” & The Thoughtfulness Shop attached to it.