Mucinex promotes its Instasoothe Sore Throat Lozenges in a new commercial.
The spot features a young woman getting ready for a casting. She makes her sore throat disappear with one of the Mucinex Instasoothe Sore Throat Lozenges she has in her purse and heads to the casting director’s door to show them who’s the boss.
The voiceover introduces the new Instasoothe Sore Throat, mentioning that it starts to work in seconds and lasts for hours. The tagline “Show your sore throat who’s the boss” also flashes across the screen.
The Instasoothe Sore Throat 3 in 1 Formula soothes throat, relieves sore throat pain and acts fast.
Mucinex has also been promoting the Mucinex DM expectorant & cough supressant, the #1 OTC brand doctors trust, Mucinex Sinus-Max, Mucinex Maximum Strength, Mucinex Fast-Max, which relieves nine symptoms (sinus congestion, sinus pressure, cough, sore throat, nasal congestion, chest congestion, body pain, headache, and fever), Mucinex Maximum Strength DM, which fights cough and lasts 12 hours, as well as Nightshift Cold & Flu. The brand is known for its ads featuring longtime mascot Mr. Mucus, a mucus-shaped character that disappears when Mucinex gets into action.