MANSCAPED continues to promote its Lawn Mower 4.0 in a new commercial. This time, the brand has enlisted Marshawn Lynch.
The spot features the former running back getting ready to use a trimmer and being interrupted by a tiny version of himself who tells him he cannot use a beard trimmer below the 50 yard line. Little Marshawn, who’s standing on the edge of the bathroom sink, shows The NFL star the waterproof Lawn Mower 4.0 by MANSCAPED, with SkinSafe technology to help reduce cuts and nicks. “It’s powerful, yet gentle,” Lynch’s alter-ego says. When he finds himself threatened by the Beast Mode with the device, he asks him to watch out because he’s not tickled.
The ad ends with Lynch urging viewers to visit the brand’s website to get their own Lawn Mower 4.0.
The commercial has been developed in partnership with director Matt Doyle and his team at Big Brick Productions, the same team that worked on the brand’s “Gronk Can’t Find His Balls” campaign featuring Rob Gronkowski. The NFL superstar co-starred in the campaign for the Lawn Mower 3.0 along with his girlfriend, Sports Illustrated model Camille Kostek. The men’s grooming and hygiene brand has also teamed up with the actor Jamie Costa to promote its Lawn Mower 4.0, the brand’s fourth-generation groin and body trimmer.