dm Austria has unveiled its Christmas ad, aimed at highlighting that at dm you will find a wide selection of gifts that you could give yourself or your dear ones.
The spot features a sort of fairy in a castle where her fellows use dm products. One fairy, is shown, for instance, applying a perfume and another one putting on some lipstick. The protagonist passes by with a smile on a her face, greeting everyone, before heading to deliver gifts in a one-horse carried sleigh.
The soundtrack is, according to the retailer, a piece composed and produced exclusively for this spot.
dm-drogerie markt is a chain of retail stores founded in 1973 and headquartered in Karlsruhe, Germany, that offers cosmetics, healthcare items, household products, as well as health food and drinks. The company has now more than 62,600 people employed in more than 3,700 stores in 12 European countries.
