Frito-Lay has teamed up with Jimmy Fallon for its Christmas commercial, which celebrates the joy of snacking.
The two-minute ad features the global entertainer as multiple characters performing an original song about snacks, set to the tune of the iconic “It’s The Most Wonderful Time of the Year”.
The The Tonight Show host can be seen grabbing snacks from a festive snack train, have an epic snowball fight, and be in the middle of late-night gift wrapping mayhem.
The commercial will debut on TV during Macy’s ThaFrito-Lay has teamed up with Jimmy Fallon for its Christmas commercial, which celebrates the joy of snacking.nksgiving Day Parade. The campaign also marks the awaited return of the second annual Frito-Lay Holiday Shop, which will offer favorites from years past, as well as new merch, and support for the organization Toys for Tots, which collects and distributes new, unwrapped toys to children in need. Frito-Lay and PepsiCo will donate a combined $1 million to the Toys for Tots Program.
“The holidays are hands down my favorite time of the year. This year I’m teaming up with Frito-Lay to help capture some of that magical feeling with our own musical twist on a beloved classic through the Share More Joy campaign,” Fallon said.