American Express is encouraging people to go out and support the small businesses they love in their community this holiday season and all year long, in its latest commercial.
The spot is created like a musical and features a diverse cast of singers clad in colorful outfits performing an original song whose lyrics are as follows:
“In the biggest city of them all (not even close)
New York is made just for shopping small
Manhattan, Bronx, Brooklyn, Queens and one more, I think… (it’s Staten Island)
LES for endless nights
The best food is in Jackson Heights
(And Flushing! And Harlem! And Chinatown! And City Island!)
And Soho for boutique shopping!
So, grab your Amex, see you there,
I’ll meet you anywhere but Times Square.
Let’s Go Shop Small in New York.”
Shop Small is an international movement to support small, independent businesses and get people’s attention on the valuable and distinct contributions these businesses make to their communities and the economy.
Through its year-round “Let’s Go Shop Small” campaign, American Express committed more than $100 million to inspire consumers to support small businesses globally. The bank is making it easy to identify how to support small merchants through a curated list of Shop Small Amex Offers for eligible Card Members through the online hub.