Brand of cream cheese Philadelphia has launched a new ad campaign that carries the tagline “You don’t just taste it. You feel it”.
One of the spots features a woman who, after getting a bite of a bagel with Philadelphia cream cheese spread, is transported above the clouds, where she’s floating relaxed, watching at a bagel-shaped sun and smiling.
The commercial, set to the tune of Irma Thomas’ 1966 single “Take a Look”, ends with the tagline “You don’t just taste it. You feel it” flashing across the screen.
The song, included on the artist’s album of the same name, is available for purchase on Amazon for $1.29.
Other spots feature a woman whose living room becomes all fluffy, just like her white cat, after she tastes a slice of bread with Philadelphia cream cheese, and a man in a bathtub who feels like he’s floating in the ocean after eating a biscuit with Philadelphia.
Owned by Kraft Heinz, Philadelphia Cream Cheese is one of the best selling brands of cream cheese worldwide. Aside from cream cheese spreads, the brand also sells dips and ready-to-eat desserts, such as Cheesecake Crumble Original Cheesecake Desserts with Graham Crumble, Jalapeno Cheddar Cream Cheese Dip with Tortilla Chips, Spinach & Artichoke Cream Cheese Dip with Pita Chips, and Key Lime Cheesecake Snacks.