Beer brand Peroni advertises its alcohol-free variant Libera 0.0% in a new commercial.
The ad, titled “Pit Stop” and directed by Anthony Hoffman through Dog Eat Dog, features a man and his girlfriend going to a bar to watch a Formula One race. When the race and the celebration are over, the couple head to their car to hit the road again, but this time it’s the woman the one who gets at the wheel because she opted for Peroni Libera 0.0%.
“Wherever you go, get there safely and in style,” the voiceover says at the end of the commercial, introducing the refreshingly taste of Peroni Libera 0.0%.
Serving as soundtrack is an original song called “Light up the fire inside”, composed by Vapor, which has also composed a track for another ad in the campaign. The second track is titled “Viva la vita”.
The campaign, created by Trouble Maker, is set to run on TV, Video on Demand, cinemas, online, and on the go in the UK, Ireland, Canada, Australia, Spain, Finland and Sweden for the rest of the year.
The beer brand also celebrates, with this campaign, its sponsorship of the Aston Martin Cognizant F1 team.