Zales has released a new commercial for Serena Williams’ jewelry collection, available exclusively at Zales.
The spot features the tennis champion wearing some of the stunning pieces she designed and wore at the 2021 Met Gala, including Diamond Drop Earrings in White and Rose 18K Gold ($129,999), Diamond Double Finger Ring in White and Rose 18K Gold ($59,999), Diamond Hairpin in White and Rose 18K Gold ($29,999), the Diamond Double Row Tennis Necklace in White and Rose 18K Gold ($249,999), and the Diamond Multi-Row Bangle Bracelet in White and Rose 18K Gold ($449,999).
“Why make business ever casual?” Serena asks in the opening of the 15-second commercial, adding “It’s your turn to play”.
The soundtrack music is the 2021 single “Can’t Pin Me Down” by House Of Say.
This collection, inspired by Serena’s “bold yet playful sense of style,” is – according to Zales – “a reminder to be your authentic self and believe in yourself every day”. “This collection is a celebration of the strong women in my life and around the world. My designs inspire people to love themselves, believe in themselves and of course treat themselves”.
The jewelry retailer now gives its customers the chance to get 15% off when they spend up to $1499, 20% off when they spend from $1500 to $3999 and 25% off when they spend over $4000.