Turo, a car rental company that allows private car owners to rent out their vehicles via an online and mobile interface in over 56 countries, promotes its mobile app in a new commercial.
the spot, titled “Drive cars with soul,” features a man clad in a suit who rents a 1979 Volkswagen Westfalia and drives to the ocean for a surfing session. after his short trip, he has a whole different mood. viewers can see him handing over the car key to his host much more relaxed.
The soundtrack music is “Ajo” by Nigerian musician Pete King, from the “Omo Lewa” album.
On Turo, you can browse cars by brand and choose from a list including Jeep, Tesla, Porsche, BMW, Subaru, Toyota, Nissan, and more. choosing by destination and by experience is also possible on Turo, which lets users read reviews of the hosts available on the app.
Turo also has a program called Turo Seed Initiative, which empowers historically disenfranchised entrepreneurs with access to wealth-building opportunities.