Kerrygold promotes its butter and cheeses in a new advert, which celebrates people coming together and enjoying small moments over a home-cooked meal.
The spot, part of the Irish dairy brand’s “Made for the Moment” campaign and titled “Middle of the Night,” features a family waking up at night to prepare what seems to be a big holiday meal. The parents are seen using Kerrygold butter and cheese to make several dishes and wait for their older son, who turns out to return home from his first day of work, after a long shift.
The song used in the ad is “Running Home” by Gregory Alan Isakov feat. Denver singer-songwriter Julie Davis.
Created by Energy BBDO, the campaign runs on TV, OLV and social, also incorporates partnerships with the Food Network and Eater, and a digital / social activation called “Kerrygold Recipe Routes”, which is supported by chef influencers from five different regions across the country and suggests recipes to users based on the routes they travel, inspired by dishes and ingredients specific to their location.