Kay Jewelers continues its Every Kiss campaign with a new installment, urging people to celebrate every kiss.
The spot features a diverse cast of people, including couples, family members and friends kissing each other, while in the background Calum Scott’s 2018 single You Are The Reason plays. The track, included on his debut album, “Only Human,” is available for purchase on Amazon for $1.29.
“Kiss the people you love. Mark this moment in time and celebrate every kiss,” the voiceover says at the end of the commercial.
Earlier this year, in June, Kay Jewelers partnered with Influencers to create a chain reaction of LOVE that is literally unstoppable. Influencers and fans shared stories, and kisses, across their social channels and encouraged others to do the same.