John Lewis promotes its new ANYDAY brand, which offers over 2,400 products across Homeware, Technology, Baby Care and Baby Clothing at prices on average 20% lower than current own brand, in a new advert.
The spot features a diverse cast of people wearing or using pieces from the collection, such as a jumper for girls, available from £9, a cot (£70), a plate (£5), a coat (£68), and a lamp (£20), while in the background “The Minute Waltz” by Barbra Streisand plays.
The advert ends with a range of ANYDAY products, spanning homeware, technology, baby care and baby clothing, showcased across the screen.
The ANYDAY products, designed by the retailer’s in-house team and focusing on easy, classic style at tempting price points, are available to purchase on johnlewis.com and in stores.
The brand ranges in price from £1.50 for a face cloth to £499 for a three seater sofa, and spans eight key areas of the home – the Bedroom, Dining Room, Living Room, Kitchen, Bathroom, Nursery, Home Office and Outdoor.