Applebee’s invites people to discover the date night menu inspired by Walker Hayes’ hit song “Fancy Like” in its latest commercial.
The spot features a compilation of TikTok dance videos set to the tune of Hayes’ viral, chart-topping single, which mentions the restaurant chain, pushing the idea of an Applebee’s date night.
“Yeah, we fancy like Applebee’s on a date night
Got that Bourbon Street steak with the Oreo shake
Get some whipped cream on the top, too
Two straws, one check, girl, I got you”
are the song lyrics.
Hayes and his daughter, Lela (15), who created the TikTok dance choreography, are also featured in the campaign, which has been developed by agency Grey and includes other three ads.
On August 23rd, the restaurant chain debuted a marketing partnership with the Tennessee-based country singer, who said, in a press statement, that he and his wife, Laney, have been regulars at Applebee’s for date night, and he has always wanted to write a song about it.
Thanks to this song, Applebee’s has decided to bring back its Oreo Cookie Shake for $2.99, which Hayes mentions.