2023 Cadillac LYRIQ Debut Edition Regina King Commercial Song

2023 Cadillac LYRIQ Debut Edition Regina King Commercial Song

Cadillac showcases the all-electric 2023 LYRIQ Debut Edition in a new commercial starring Regina King.

The spot features the Emmy and Oscar-winning actress, who is a brand ambassador for Cadillac since 2020, filming an ad for the 2023 LYRIQ Debut Edition but going offscript.

The commercial, which sees Regina King enjoying a ride along the coast on a stormy weather and arriving in Palm Springs because she chose this particular destination, showcases some of the vehicle’s features, including its hands-free Super Cruise driver-assistance technology and the 300+ mile range with a full charge.

“If you want to be bold, you have to go offscript,” the actress says at the end of the commercial.

Serving as soundtrack is the 2016 single “Nobody Speak” by American hip hop producer DJ Shadow, featuring rap verses from American rap duo Run the Jewels.

LYRIQ vehicles can be reserved starting September 18, 2021. Their initial availability is set for the first half of 2022.

Rory Harvey, vice president, Global Cadillac, said in a press statement, earlier this year, that “Throughout the next decade, Cadillac will define the future of luxury transportation through a series of exciting new electric vehicles, and it all begins with LYRIQ.” “The 2023 Cadillac LYRIQ’s stunning design and artfully integrated technology combined with GM’s Ultium Platform will deliver a high-performance luxury experience unlike anything that has come before it, setting a new standard for Cadillac,” he also said.

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