PrettyLittlething promotes the PrettyLittleThing X Beauty Works Convertible Styler, featuring the Beauty Works Professional Styler & Waver, in a new commercial.
The spot shows two models using this this limited edition duo, which “transforms your look easily from LA approved loose waves to dream curls for all your PM plans.,” and going on a ride in a pink convertible.
Serving as soundtrack is a song whose lyrics include “stay up, stay clean, stay sassy, be you, be true, be classy. Oh, you know they know I’ve got a plan, me and my girls, we keep it glam, when we come through, they’d be like ‘Damn!’, so fresh, so clean…”.
The Beauty Works Professional Styler, available for purchase on the brand’s website for £70, is a ceramic curling wand with extra-long barrel, specially designed for long hair. According to the official description, the long barrel is coated in ceramic to help seal the cuticle, prevent frizz and enhance shine, and its longer length ensures even the very end of hair is heated to create effortlessly balanced curls. The hair curler also features an adjustable temperature (80-220°C) and is complete with a heat-resistant carry case and protective glove.