Michael Kors has kicked off Fall 2021 with MKGO, a luxe new line of activewear for men and women, and has released a new ad to showcase some of the pieces, described as ” must-haves for getting back to doing things IRL again-like reuniting with friends and family”.
The spot features Bella Hadid and some friends meeting up and exploring Brooklyn in head-to-toe #MKGO, including fan-favorite styles like the brand’s SoHo bag and Hudson backpack with a brand-new monogram stripe. The collection includes styles featuring an autumn-ready color combination of optic orange and chocolate Signature print. Among them are a a Logo Tape Stretch Nylon Racerback Sports Bra, Logo Tape Stretch Nylon Leggings, Logo Jacquard Joggers, Stretch Logo Jacquard Track Jacket, a Logo Tape Ribbed Knit Dress, a Slater Medium Logo Quilted Nylon Sling Pack, a SoHo Large Quilted Signature Logo Nylon Shoulder Bag, a gender-neutral watch called Layton, featuring a sporty silicone strap and oversized watch face, Olympia Extreme Logo Trainer, and sunglasses.
The song used in the commercial is the 2020 single “Echoess” by German singer, songwriter and producer from Viersen Roosevelt (born Marius Lauber), from his 2021 album “Polydans”.