Barclaycard continues its “Barclaycard Sidekicks” ad campaign with a new installment starring actor, comedian and screenwriter Nick Frost.
The spot features Frost reprising his role as a sidekick for a hero and saying that it’s important for him to be ready for the unexpected. “Like when a villain makes an impromptu visit and you’re clean out of throwing stars,” he says, mentioning this is the reason why he bought those with his credit card. He also specifies that it lets him be flexible with his cash and he gets up to 56 days interest free if he pays in full and on time.
The advert ends with the tagline “Get Credit Confident” flashing across the screen and with Frost urging viewers to search “Barclaycard Sidekicks” to find out more.
The “Barclaycard Sidekicks” campaign, which aims to help customers use credit with confidence, debuted in October 2020 with a TV ad in which Frost plays several characters, including a sidekick for a superhero, a tech specialist and a man from the 1800s, who help people protect their online purchases, learn how to build their credit score and plan for the unexpected.
The bank says that the Barclaycard Sidekicks will help you learn how to fight fraudsters and discover how you could be protected when shopping on the high street and online, solve the mystery surrounding your credit score and improve and maintain your rating, discover new ways to budget for the future, find out how a credit card could give you some flexibility to help plan for the unexpected, understand the credit card basics and see how you can stay on track with the help of some simple tools and tips, like alerts and the Barclaycard app.