Virgin celebrates its status as “the UK’s fastest major broadband provider” in a new installment part of its “Faster Brings Us Closer” campaign, created by Adam&EveDDB.
The spot, directed by Knucklehead’s Maceo Frost, showcases the magical moment of two generations coming together over a shared love of music by featuring Lava La Rue finding a tape of her dad, who was a rapper in the ’90s, and remixing one of his jungle tracks, “This one’s for you”, dedicated to her when she was a child. She remixes the song with her own lyrics and pays tribute to her dad, on stage, saying the song (which she titled “For You”) was for him.
The ad is set to run for four months across TV, cinemas, video-on-demand, out-of-home, press and social media.
The “Faster Brings us Closer” campaign launched earlier this year, in February, with an ad that told a timeless love story in the world of online gaming (with two teenagers falling in love while battling each other in a video game as protagonists) and includes the release of two original songs written and produced by Lava La Rue and Curation and featuring the British MC Topcat.