McDonald’s UK has launched a new ad campaign for its McDelivery.
Created by Leo Burnett, the campaign includes two spots – one titled “Hungry Eyes” and the other “My House, My Rules” – that aim to help cement McDelivery in the hearts and minds of McDonald’s customers. The “My House, My Rules” ad features a diverse cast of McDonald’s customers enjoying their order the way they like it most, in the comfort of their own home. A young woman is dipping her Chicken McNugget in three different sauces, a mother is having her hamburger on a plate, as if she ate in a fancy restaurant, using knife and fork, a student is adding fries to her cheeseburger, and a father eats leftovers when no one is seeing him, after collecting all the empty boxes from the living room.
Set to the rhythms of “I think we’re alone now” by Tiffany, the advert reminds consumers that McDonald’s menu items are available to order straight to their door via the My McDonald’s App, as well as Uber Eats and Just Eat.
“There’s nothing quite like a McDelivery” an onscreen line reads at the end of the advert.
The second ad in the campaign, which runs across TV and VOD, is set to the iconic 1980’s track “Hungry Eyes” by Eric Carmen.