GUCCI has released the campaign film for its new Flora Gorgeous Gardenia Eau de Parfum, starring Miley Cyrus.
Directed and shot by artist Petra Collins, the ad features the multi-platinum selling artist in a fanciful universe, inspired by the world of anime and filled with pop references. She poses with the bottle of fragrance on the beach, and turns into an anime character that flows among the flowers representative for the Eau de Parfum. But she is not alone – a cute little white bunny, kittens, a white poodle – they all take center stage throughout the film.
The soundtrack music is a song titled “Delicious”, written by Jacqueline Blake, Caroline Askew, and Conall Ronan Fitzpatrick and performed by Miley Cyrus.
Cyrus was announced the face of Gucci Flora Gorgeous Gardenia Eau de Parfum last month, on June 18. “Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time. I admire her and I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story,” Alessandro Michele said in a press statement about the singer/songwriter.
The new Gucci Flora Gorgeous Gardenia Eau de Parfum will be available for purchase on the brand’s website from July 30th and in selected Gucci stores, retailers and perfumeries worldwide starting August 1st.