Argos is calling all Brits to get ready for a summer of fun with everything they could possibly need from Argos in its Summer 2021 advert.
The 30-second spot, created by The & Partnership, features a diverse cast of people spending a bright sunny day in the park using items available for purchase at Argos, such as food, drinks, portable speakers, smartwatches, and more. Families and couples are shown making the most of the day by dancing with their dear ones, reuniting with their family, playing frisbee and more. A rain shower scene is also included.
Scored by an innovative remix of Opus’ hit single “Life is Life,” the advert ends with the tagline “Life’s here. Be ready”.
The retailer’s new campaign includes TV, OOH, social and digital.
Mark Given, Sainsbury’s chief marketing officer, said in a press statement that “Argos is a brand that “gets” Britain, and we know that sharing special moments with the people we love matters more than ever. So, Argos is here to help our customers be ready for whatever opportunities life presents them, so that they can truly make the most of those moments, and, hopefully this summer that means lots of days in the sun!”.