Lipton encourages people to “Stop all the chuggin’ in your world, and start sippin'” in its latest TV commercial.
The fast-paced spot features a woman who juggles with her personal and professional life and carries out all kinds of tasks throughout the day, while in the background Raphael Gualazzi’s 2017 single “Lotta Things” plays.
When you’re chuggin’ through life, sometimes you just wanna stop. So stop! Even if it’s not a good time, there’s never a good time,” the voiceover says and the woman – who is a busy mom – is shown taking a break and enjoying a sunny afternoon with her family and friends, who are enjoying Lipton Green Tea. “Let’s do it anyway! Stop all the chuggin’ in your world and start sippin’, with the people in it,” the voiceover also says, adding the tagline “Stop Chuggin’, Start Sippin'”.
From June 10, which was the National Iced Tea Day, through June 20, the brand gave people across the country the chance to win an inflatable, adult-sized Lipton Sunshine Pool created in partnership with PoolCandy as part of its Lipton Sunshine Pools contest. Participants had to share a photo or video of how they enjoy their time when they take a moment to stop chuggin’ and start sippin’ and tag @LiptonUSA on Instagram or @Lipton on Twitter using #SippinWithLipton #Sweepstakes hashtags.