The Campaign for a Smarter Britain continues with a new advert, featuring Albert Einstein.
The spot features the physicist playing with a toy car and saying, in voiceover, that “smart meters are helping Britain create an energy system that’s better prepared to deal with the demands of modern tech, like electric cars”. At the end of the advert, Einstein is shown picking up his toy car from the garage, where a real electric car is charging.
In a previous ad, Einstein was featured in a bathtub, using Instagram and some filters, of which he says are impressive. He criticizes the national energy system and declares that smart meters will help make the system more efficient, and help Britain use greener energy.
The UK government-backed campaign for a smarter Britain debuted in 2019 and has several other adverts. Another recent ad shows Nicola Adams, Greg Rutherford and Kelly Smith getting on in a series of challenges with some old equipment to get Britain energy fit for the future and encourage everyone to do their bit.
Smart meters are the new generation of gas and electricity meters coming with an in-home display screen that shows you exactly how much energy you’re using in pounds and pence, in near real time, how much energy was used in the last hour, week, and month (and what it cost), whether your electricity use is high, medium or low and will give updates in almost real time for electricity and every half hour for gas. Installed by energy suppliers in every household in England, Scotland, and Wales, they will bring an end to estimated bills, since they show a digital meter reading and automatically send the reading to your energy supplier at least once a month. Everyone will be offered the opportunity to upgrade to a smart meter by their energy supplier. Smart meters will be provided and fitted by your energy supplier, along with a handheld in-home display, at no extra cost.