Pepsi celebrates the messes we miss in a new commercial.
The spot, developed in partnership with VaynerMedia, depicts a future where we can return to some of life’s most enjoyable moments, such as a homerun at the ballpark with a complete stranger, a night out doing karaoke with friends, spending hours on the dance floor at a concert or wedding, watching a movie in a full movie theater, and more.
“We’ve been separated for so long, but if we do our part, one day we’ll be back together, one day” onscreen lines read in the opening of the commercial, which also sees a man and a woman getting stuck together in a revolving door but not stressing about it, people traveling by plane, eating with other people, from a huge smorgasbord, without fear, on a yacht, and ends with the tagline “Here’s to the mess we never thought we’d miss”.
The ad, scored by the Broadway classic “Tomorrow” from Annie, is set to debut on national television this week.
“Looking back at life before the pandemic, it’s easy to feel nostalgic remembering social occasions that brought together family and friends like sporting events, weddings, and concerts. Even though now those moments might look a bit messy, this familiar past also represents an optimistic future we can all hope to achieve as we look to get to the other side. While nobody knows what our ‘new normal’ will look like, we believe that a life filled with these carefree moments of unapologetic enjoyment is one we can all aspire to.” Todd Kaplan, VP Marketing, Pepsi, said in a statement.