O2 promotes the return of Priority experiences in a new ad.
The spot features a diverse cast of men and women getting ready to go out (after a year of restrictions and lock-downs) and participate at various music and sporting events. Small businesses and entertainment venues are also shown preparing to re-open and the company’s blue robot Bubl, shown in the “Don’t Miss Our” advert, also makes an appearance, turning the power back on for theaters, stadiums, and amusement parks.
Serving as soundtrack is a cover of the “Ooh Child” (originally recorded by Chicago soul family group The Five Stairsteps in 1970) performed by English singer-songwriter Anne-Marie, with backing vocals from House Gospel Choir.
Customers can download the Priority app via the app store or by texting PRIORITY to 2020. With O2 Priority, customers get exclusive experiences and rewards from a variety of service providers, including Booking.com, Joe Wicks, Virgin Experience Days and Greggs. Priority Tickets gives customers early access to gigs at O2 venues and thousands of other shows up to 48 hours before general release.
O2 has also teamed up with ICON House, one of the biggest TikTok content creator collectives in the UK, for creative content for the company’s Instagram and TikTok accounts and support for a TikTok challenge which debuted on 16th May and encourages users to show how they will come back brighter. Participants will have a chance to win a year of gigs.
O2’s new campaign is set to run across a range of channels, including OOH, audio, online and retail until the end of summer.