McDonald’s UK promotes the quality of its McCafés in a new advert, which aims to unleash “the true power of our 99p coffee offering, in a fun, lighthearted way”.
The spot, titled “Ker-ching!”, has been created by Leo Burnett and directed by Rollo Jackson and depicts a variety of situations in which consumers are drinking expensive coffees. As they take a sip from their cup the sound of a cash register is heard. When a man carrying several cups drops them and the coffee gets spilled on the ground, the noise of several coins falling to the floor is also heard.
At the end of the video, a McDonald’s customer is shown drinking a McCafé, made with freshly ground Arabica beans and organic milk by McDonald’s, which doesn’t cost a fortune, but only 99 pence.
“Great coffee, great price,” the voiceover says at the end of the advert, which features the 1999 single “Got Your Money” by OI’ Dirty Bastard (feat. R&B singer Kelis), from his second studio album, “Nigga Please”.
Mark Elwood, executive creative director of Leo Burnett, said in a statement that “we all sleepwalk into paying over the odds for our daily coffee fix. McDonald’s serves a great coffee without the ‘Ker-ching’ price tag. Simple”.
The McCafé range includes Black Coffee, Tofee Latte, Hot Chocolate, White Coffee, Flat White, Cappuccino, Latte and Tea.