KFC UK has released a new advert to highlight its love for fans.
The spot features a diverse cast of consumers all showing their love for KFC. Some of them are licking their fingers after indulging themselves with the fried chicken, a man proposes to his girlfriend in a KFC restaurant and their wedding cake has the shape of the KFC bucket, a young woman and many other people get a KFC-themed tattoo, others show off their KFC merch on social media.
The ad also includes a reference to the 999 calls made by fans to the police when KFC ran out of chicken, with a police officer informing the nation that this is not an emergency.
The spot, which debuted during ITV’s BRIT Awards broadcast, is scored by Barry White’s classic “You’re The First, The Last, My Everything” and ends with the brand’s famous tagline “It’s Finger Lickin’ Good”.
The campaign runs across TV, radio, digital and social.