Expedia has enlisted Rashida Jones to star in its newest ad campaign, which presents the travel agency as a great companion.
The spot features a young woman (Amber Stonebraker) who travels alone and must deal with some flight and hotel snafus during her trips. Luckily, Expedia helps her have a great experience wherever she goes as the travel agency (personified by Rashida Jones) accompanies her and magically turns every (possible) bad situation into a good one.
The 60-second ad, which features an original song set to the tune of Eric Carmen’s 1975 single “All By Myself” (performed in the ad by Jones’ character “All By Yourself”), ends with the voiceover declaring “Like a great companion, Expedia has your back throughout your journey. It matters who you travel with”.
The new campaign, which launched earlier this year, during the Oscars’ broadcast, also includes a fresh new website for the Seattle-based travel agency, as well as new product features.