Stella Artois has released a new for its Solstice Lager, highlighting that, “When the sun strikes your Solstice Lager by Stella Artois, another side of you is released”.
The spot features a diverse cast of people enjoying a Stella Artois Solstice Lager with family and friends in different places. When sun strikes their bottle, their shadows are shown doing something else. A group of friends, for instance, are shown cheering, a young couple on a date are shown getting closer to each other, and another group of friends are shown dancing.
At the end of the commercial, the voiceover introduces the brand’s Solstice Lager, which is triple-filtered for a smooth taste, with citrus notes and a crisp finish.
Initially launched in 2020 as a limited-time only offering, the Solstice Lager is the brand’s first-ever beer brewed especially for summer and is available for purchase nationwide since December 21, 2020.
“We knew consumers were looking for a premium, full-flavored, sessionable beer that they can savor together. Stella Artois Solstice Lager delivers on all of these, which is why Stella Artois Solstice Lager is such an important innovation for our drinkers and the brand,” said Peter Van Overstraeten, Vice President Premium & Super Premium, Anheuser-Busch.
The Stella Artois offering also includes Stella Artois Lager, Stella Artois Cidre, and Stella Artois Midnight Lager (which is seasonal only).