There’s no bond as strong as the one that you share with your mum, so show her she’s your everything on Mother’s Day with meaningful jewelry that captures the love you have for her in your heart. This is Pandora’s message for this Mother’s Day.
The jewelry retailer has released a heartwarming commercial, which tells the story of a mother and her daughter, who have a special relationship and share all the important moments in their lives. The girl is shown throughout the decades, from 1997 through 2021, as she goes to her mom to celebrate different milestones in her life, such as a game she won, her admission at the university, her child’s first steps, and more, and every time she gifts her a Pandora jewelry to show her appreciation and affection.
The song used in the ad is the 2020 single “When I’m with You” by Yorkshire-born singer/songwriter Findlay Brown, from his Lady of My Song – EP.
Pandora encourages people to tell their mothers they care with a message engraved onto a piece of Pandora jewellery she can wear forever or surprise her with a sparkling heart-shaped charm or a piece decorated with a family tree motif in Mother of Pearl to truly express to her how much they appreciate all she’s done.