Maserati has enlisted David Beckham to star in its new campaign for the powerful Levante Trofeo, created by Droga5.
The sporting legend, who became a brand global ambassador for Maserati, is featured in a commercial filmed in Miami and directed by acclaimed director Harmony Korine, which “captures emotions beyond appearances revealing his daring rebellious spirit, living the moment of the Art of Fast”.
The spot includes juxtaposed footage of the former footballer turned style icon, businessman and philanthropist, as he listens to his virtual assistant reading his schedule for the day, which includes meetings after meetings, and footage of him drifting with the Levante Trofeo under a bridge.
“A sporting legend, style icon, businessman and philanthropist. David Beckham is the perfect partner as we drive our brand forward into our new era,” the brand said of Beckham in a description for the new campaign, describing him as a “Natural-born gamechanger”.
“It is the start of a new chapter at Maserati and an exciting time for me to come on board and begin this partnership. It is an iconic global brand which shares my appreciation for excellence and commitment to pursuing the very best innovation and design.
Passion and dedication runs through everything I do and Maserati shares this determination,” Beckham said of his partnership with the automotive brand.