Halo Top Creamery promotes its Keto-friendly Halo Top ice cream in a new advert, highlighting that life has enough “shoulds”, but with Keto-friendly Halo Top, dessert doesn’t have to be one of them.
The 15-second spot, part of the brand’s “Stop Shoulding Yourself” campaign, features a man who, after working out in his living room watching a video on TV, goes to the fridge and grabs a Halo Top ice cream pint to savour it.
“I ‘should’ lift more. I ‘should’ snack less.” onscreen lines read throughout the commercial, which ends with the tagline “Keto Friendly. Zero ‘Should'”.
The soundtrack music is “Working Out (Extended Instrumental Version)” by Donny Benét.
Halo Top’s new campaign aims to take the pressure out of indulging in a sweet treat and empowerdessert fans to enjoy what they love, not because they should, but because it feels good.
The Keto-friendly range includes Keto Pops in several flavors, such as Berry Swirl, Chocolate Cheesecake, Peanut Butter Chocolate, and Sea Salt Caramel, Keto Pints in Peanut Butter Chocolate, Brownie a la mode, Chocolate Caramel Lava Cake, Vanilla Bean, Banana Cream Pie, Berry Swirl, Caramel Butter Pecan, Chocolate Cheesecake, White Chocolaty Macadamia, and Jelly Donut.