“Lining a baseball field can get tricky when you’re imagining riding on a motorcycle,” this is the idea behind the latest GEICO ad, which promotes the company’s motorcycle coverages.
The spot features a man riding a motorcycle along a road in a mountainous area and singing The Foundations’ 1968 single “Build Me Up Buttercup“. As the video ends, it turns out he was actually lining the baseball field and made quite a mess. Asked what he has done, the man, named Carl, wonders if anyone will notice and soon realizes that his question is useless because, given the way the fields looks like, people will definitely notice.
“If you ride, you get it,” the voiceover says at the end of the 30-second commercial, adding that “Fifteen minutes could save you fitfteen percent or more”.
This is not the first commercial from GEICO for the company’s motorcycle insurance. Previous ads featured a man riding the motorcycle and singing The Troggs’ single “Wild Thing” while he is actually at his baby gender reveal party, a groom daydreaming about riding his motorcycle while saying his wedding wows and a father daydreaming about riding his motorcycle and singing Whitesnake’s 1982 power ballad “Here I Go Again” while at his son’s birthday party.
GEICO informs that, no matter what type of motorcycle you own, a free online motorcycle insurance quote from GEICO could help you save money on a new policy. The company promises “cheap insurance rates and great coverage” regardless of the two-wheel vehicle you have, be it a sport bike, moped, cruiser, touring bike, standard, or antique. In addition, you will find, at GEICO, which also offers ATV and scooter insurance, a “knowledgeable team of licensed motorcycle agents who are as enthusiastic about bikes as you”.