Vintage champagne brand Dom Pérignon has launched a new ad campaign, starring Lady Gaga.
The world-renowned artist is featured in a commercial created with director Nick Knight and titled “The Queendom,” which sees Lady Gaga in sweeping pink gowns and kaleidoscopic settings, while showcasing a bottle of Dom Pérignon Rosé Vintage 2005. Her outfits are completed with extremely long nails, thick platform heels, and otherworldly headpieces and jewelry.
Soundtracked by a Gaga Chromatica track “Free Woman,” the ad aims to inspire people to move forward and embrace our creative freedom, to encourage it and affirm it for everyone to see.
The campaign, launched earlier this month, on April 6, also includes limited edition bottles and a 110-piece sculpture enfolding a jeroboam of Dom Pérignon Rosé Vintage 2005, designed by Lady Gaga and Nicola Formichetti, and showcased in Dom Pérignon flagship locations. The pieces will be sold in private sales and proceeds will benefit Gaga’s “Born This Way” Foundation.