INFINITI showcases its 2022 QX55 Crossover Coupe in a new commercial, which urges viewers to “Live life beyond the algorithm”.
“We all start out being ourselves, but it’s easy to get lost in the feeds of digital algorithms, telling you where to eat, what to like, how to think,” the voiceover says in the opening of the 60-second spot, which features a young man who decides to put aside his smartphone and not let himself influenced by social media and trends and be, instead, the one leading by driving the all-new INFINITI QX55.
“They think they know you, but it’s their digital version of you,” the voiceover also says toward the end of the commercial, which is scored by “In Between” by Hamzaa feat. Miraa May.
This is not the first commercial for the automaker’s 2022 QX55 crossover couple. A previous one featured a woman who asks a barber to come to her and shave her hair right before an important event.
The 2022 Infiniti QX55, starting at $47,525, featured the same variable-compression turbocharged 2.0-liter four-cylinder found in the compact QX50 SUV, standard all-wheel drive, sporty 20-inch wheels, a more aggressive front fascia, and a sloping roofline.
The car, whose expected availability is this spring, will come in three trims: base Luxe, midrange Essential, and loaded Sensory. The Essential trim comes standard with in-dash navigation, a 360-degree exterior camera system, heated and cooled front seats, and a 16-speaker Bose stereo system, ProAssist package, which adds adaptive cruise control, LED headlamps, and blind-spot monitoring.