French retailer Intermarché has released a new commercial, announcing that it is offering large families 10% off card benefits on more than 1,700 everyday products.
The spot, created by Romance and directed by Rudi Rosenberg, features a family of five, where one of the children always asks ‘What about me?” as they feel left on the outside in several situations – such as during ping-pong games, during a hike when his parents hold his two brothers on their shoulders, during dinner, when their parents’ attention is caught by his brothers, and more.
Serving as soundtrack is a song created by French composer Michel Magne.
Available in 60, 45 and 30 second versions, the commercial debuted on March 28.
According to Kantar media and Bump, Intermarché is among the largest French advertisers, climbing to third place behind E. Leclerc and Renault.