Lacoste and Polaroid have teamed up for a new collection, which is showcased in a dedicated commercial.
The spot features a diverse cast of models rocking pieces from the colorful collection, which is inspired by Polaroids characteristic spectrum and has a color palette that draws attention and catches the light.
Among the pieces showcased throughout the ad are the Unisex Fleece-Sweatshit, women’s polo dress made of cotton, featuring stripes, men’s t-shirt with colored stripes and matching briefs, and more.
The legendary Polaroid photography goes from film to fabric for this collection, which also includes pieces featuring archive images and old advertisements.
The collection is now available for purchase at the brand’s website.