Budweiser announces, in its latest ad running in the UK, that “every Budweiser is now brewed with 100% renewable electricity”.
The spot features a dalmatian sitting on a carriage pulled by the iconic Clydesdales down a road, among dozens of eolian generators. The dog is obviously happy to feel the wind through his fur as he enjoys the ride.
“Every Budweiser is now brewed with 100% renewable electricity” an onscreen line reads at the end of the commercial, which is scored by Bob Dylan’s 1963 single “Blowin’ in the Wind”. The tagline “Budweiser never tasted better” also flashes across the screen.
The Anheuser-Busch InBev (AB InBev) beer brand shared its commitment to a renewable future since the beginning of 2019, when it declared that renewable electricity from wind power is one type of energy they use to brew.
Besides the commitment to a renewable future, Budweiser has also decided to support COVID-19 vaccines awareness and education, and for the purpose, used the money it would have used for its 2021 Super Bowl ad to raise awareness of the COVID-19 vaccines, in partnership with Ad Council and COVID Collaborative.