Versace has launched the film for its Spring/Summer 2021 campaign.
The brand has enlisted Mona Tougaard, Haily Bieber and Kendall Jenner to star in the sea-themed commercial, which showcases the La Medusa handbags.
The three models are shown rising in movements that mimic jellyfish (Medusa is the Italian word for jellyfish) and carrying Versace La Medusa handbags.
Medusa is the protagonist of one of the most popular stories in Greek mythology. Immortalized as a symbol of power, her face adorns the label’s La Medusa handbags as a distinctive plaque.
The campaign also features Precious Lee, who – fresh from her debut on the SS21 Versacepolis runway – stars in her first Versace campaign wearing a Trésor de la Mer-printed dress and La Medusa handbag in DV blue.
Each handbag is crafted in Italy from premium leather and features a central Medusa plaque – the same plaque that adorns the doors of Via Gesù: Versace’s first headquarters in Milan. the new La Medusa line includes several styles, from roomy handbags to classic shoulder styles and contemporary camera bags, and comes in a range of playful shades, from bright blue to deep red and soft lilac.
Prices start from € 890 for the round camera bag and go up to € 2.150 for the large handbag.
The soundtrack music playing in the background is Moonlight Sonata (1st Movement) by Ludwig van Beethoven.