Global shopping and payment service Klarna debuted its “The Four Quarter-Sized Cowboys” campaign during this year’s Super Bowl, which took place on Sunday, February 7.
The spot, created by Australian agency Mirimar, features actress and comedian Maya Rudolf as four pint-sized cowboys, each with her own distinct style. The quartet of Mayas are shown riding into a Western town and spotting a pair of cowboy boots. One of them uses Klarna to make the purchase online and pay in four, interest-free payments.
Klarna aims to highlight thus that it delivers a smoother end-to-end shopping experience for modern consumers.
“It was an honor to work alongside three of the tiniest, most gifted, most incredible co-stars. Honestly, this might have been the best cast I’ve ever been a part of and I think the results speak for themselves. Thank you Klarna for the partnership on my first Big Game commercial,” Maya Rudolf said.
The song playing in the commercial is These Boots Are Made For Walkin’ by Nancy Sinatra, performed by Maya Rudolph.