BOSS has released the film for its Spring/Summer 2021 campaign, showcasing some of this year’s trends and must-haves.
Directed by Baron&Baron, the spot features a cast of models strutting and posing against a white background, among piles of blue and yellow chairs, while showing off pieces from the new collection, which includes easygoing silhouettes, modern tailoring, and unexpected details, reflecting a fresh new mood for the season.
The song used in the film is the 2019 single “Blue Orange Green” by Jimmy Whoo featuring Chilly Gonzales.
The label took to TikTok to stream its Spring-Summer 2021 collection fashion show, given the fact that only a small number of guests were allowed to participate at the event, which was hosted outdoors at the Palazzo del Senato in Milan.
