Target promotes the upcoming Levi’s x Target limited-time collection of thoughtfully designed, durable & lasting pieces for a more sustainable home & life.
The spot gives viewers a glimpse at select pieces in the collection, which includes dinnerware, barware, quilts, dog beds, and a couple of apparel pieces (a trucker jacket and sleepwear).
The soundtrack music is the 2019 single “We Belong Together” by Vampire Weekend feat. Danielle Haim, from the album “Father of the Bride”. The song is available for purchase on Amazon for $1.29.
Some of the items carry at least one of the following certifications: Standard 100 by OEKO-TEX, 100% recycled glass, 100% recycled polyester, Goodweave, and Responsibly sourced wood FSC-N003198.
Target is also a proud member of the Better Cotton initiative.
Levi’s x Target collection, which marks a new collaboration in Target Corp.’s popular design partnership program, will be arriving at Target on February 28.
Launched in 1999 with architect Michael Graves, this program featured more than 200 collaborations over the years, including also high-profile names such as Isaac Mizrahi, Marc Jacobs, Jason Wu, Diane von Furstenberg, Missoni and LoveShackFancy.