Hormel Foods promotes its SKIPPY Peanut Butter in a commercial that aims to encourage consumers to give themselves a timeout sometimes and enjoy a peanut butter snack.
The spot features a young couple who take a break on the couch to savor some apple slices with SKIPPY peanut butter, even though their puppy, who brings them “so much love and joy,” destroys everything he finds on the floor, from sneakers to books to stuffed toys.
The dog’s owners sing their song to the tune of Justin Timberlake’s “Can’t Stop the Feeling” from DreamWorks Animation’s film Trolls.
Developed in partnership with BBDO Minneapolis, the “Go To Your SKIPPY Place” campaign aimed to remind people that, no matter what else is going on, you deserve a moment to slow down and relax or even a little break and enjoy a peanut butter snack.
The campaign includes another spot, titled “Fun Aunt,” which also aims to show that something as simple as SKIPPY peanut butter can help you forget about the chaos.