Michael Kors has launched the ad campaign for its new Gorgeous! fragrance, which is a described as “a celebration of women” and hones in on what makes us feel confident, powerful and gorgeous.
The campaign film was shot on the streets of New York and follows Portuguese model and actress as she’s walking down the city streets, getting the attention of a diverse cast of women, while in the background a song about New York plays.
“The video and images bring to life the hustle and bustle of city life and the spirit of individuality that defines NYC,” the brand says.
Reinterpreting a classic, lush white floral bouquet in a totally modern way, Michael Kors Gorgeous! features notes of jasmine sambac, tuberose, ylang, orange flower, smoky tobacco accord, cedarwood and guaiac wood oil. Inspired by “modern architecture and the idea of timelessness,” the bottle has a hidden message on its collar – a little “Hello, Gorgeous!” affirmation.
“The campaign was all about finding your inner confidence and showing the world who you really are. We brought together a diverse cast and, we thought, where better to celebrate individuality than the streets of New York?” Michael Kors said in a press statement.